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| übersetzter Titel
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Customer density in retail stores
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Identification of explanatory mechanisms for non-linear effects on consumer behavior |
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| übersetzte Zusammenfassung
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| This research examines how the number of other customers in a retail store influences a focal customer’s behavior. More specifically, the study explores the theoretical mechanisms underlying negative effects of too few other customers on the customer’s emotions and behavioral responses. The research identifies explanatory mechanisms using a qualitative approach and analyses their relevance in a number of experimental studies. The findings contribute to a better understanding of consumer behavior in retail stores and provide valuable guidelines for store managers. |
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| Schlagworte: |
| Kundenverhalten, Marketing, sozialer Einfluss, Handelsmarketing, Emotionen |
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| DDC Klassifikation : |
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